Women’s Fashion Apparel Store (eCommerce)

Cristina was in charge of the entire UX research and analysis, UI design, and graphic design for the online store.

She conducted an extensive UX and industry research for an unexplored pettite market in Canada to use as a reference point for the visual strategy, including current trends and in-person and online surveys and interviews.

Cristina also designed the logo and a complete Brand Identity for the company. She redefined the Brand Story & Purpose; and designed a Style Guide including type styles and colour palette.

After extensive research, an Audience Profiling was made to identify their most potent and willing-to-spend customers to know where to put their time and money to get the best return on investment (ROI). Cristina gathered information and used different criteria for grouping customers into Personas.

It was also requested the creation of an online website on the platform Shopify, and Cristina presented a few options for the Website Architecture.

As part of the project, Cristina designed User Flow Diagrams and Journey Maps to understand better the experience of the customers while navigating the website.

To finalize the project, Cristina created low-fidelity and Hi-Fidelity Wireframes, designed the IU elements for the website, and run a website prototype.

After some market and competition research, Cristina also selected the Shopify theme and created the eCommerce website.