PREVIOUS WORK, PROJECTS &
PERSONAL BRANDING & PHOTOGRAPHY,
VISUAL GRAPHIC DESIGN, AND UX & UI
WORK By Cristina Arce
Toronto Personal Branding Photography, Visual Graphic Design, and UX & UI Work by Cristina Arce
Cristina Arce is a multi-passionate creative with more than 20 years of experience.
Women’s Fashion Apparel Store (eCommerce)
Cristina was in charge of the entire UX research and analysis, UI design, and graphic design for the online store.
She conducted an extensive UX and industry research for an unexplored pettite market in Canada to use as a reference point for the visual strategy, including current trends and in-person and online surveys and interviews.
Cristina also designed the logo and a complete Brand Identity for the company. She redefined the Brand Story & Purpose; and designed a Style Guide including type styles and colour palette.
After extensive research, an Audience Profiling was made to identify their most potent and willing-to-spend customers to know where to put their time and money to get the best return on investment (ROI). Cristina gathered information and used different criteria for grouping customers into Personas.
It was also requested the creation of an online website on the platform Shopify, and Cristina presented a few options for the Website Architecture.
As part of the project, Cristina designed User Flow Diagrams and Journey Maps to understand better the experience of the customers while navigating the website.
To finalize the project, Cristina created low-fidelity and Hi-Fidelity Wireframes, designed the IU elements for the website, and run a website prototype.
After some market and competition research, Cristina also selected the Shopify theme and created the eCommerce website.
You deserve great visual designs
to make your brand stand out,
and I am here to help you!
Get in Touch
I accept commissioned photography work. Either headshots, personal branding, commercial product, or photoshoots on location, I will create a one-of-a-kind photo experience for you and your team. I’ve helped hundreds of professionals create their best portraits and brand photography for their offices, websites, digital marketing, and social media. If you are interested just send a message through the contact form.
If you would like to hire me to create custom creative visual solutions that will out-perform your competition! Or if you would like to set up a one-on-one consultation about any design work for your company; please fill out the form. I will get back to you as soon as possible!
To inquire about a collaboration, an editorial project, or any general inquiries, send an email, and I will be in touch with you shortly.
Please make sure that you give plenty of details about your project.
I accept projects in English and Spanish.
* Please Note: We only book limited clients per month to give you all of the 1-on-1 attention you deserve. Your message is important, so if you feel I might have missed your email, feel free to drop a note again.
I’d love to hear from you and everything about your project!
Photographer, Multi-Disciplinary Designer, & Art Director. Cristina Arce is a multi-passionate creative with more than 20 years of experience.
Cristina Arce is based in Toronto, Canada. She is available for remote projects and worldwide travel.
For any general inquiries or questions, please contact us by email and we will be in touch with you shortly.
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