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PREVIOUS WORK, PROJECTS &

CLIENTS

PERSONAL BRANDING & PHOTOGRAPHY,
VISUAL GRAPHIC DESIGN, AND UX & UI
WORK By Cristina Arce

Toronto Personal Branding Photography, Visual Graphic Design, and UX & UI Work by Cristina Arce

Cristina Arce is a multi-passionate creative with more than 20 years of experience.

Women’s Fashion Apparel Store (eCommerce)

Cristina was in charge of the entire UX research and analysis, UI design, and graphic design for the online store.

She conducted an extensive UX and industry research for an unexplored pettite market in Canada to use as a reference point for the visual strategy, including current trends and in-person and online surveys and interviews.

Cristina also designed the logo and a complete Brand Identity for the company. She redefined the Brand Story & Purpose; and designed a Style Guide including type styles and colour palette.

After extensive research, an Audience Profiling was made to identify their most potent and willing-to-spend customers to know where to put their time and money to get the best return on investment (ROI). Cristina gathered information and used different criteria for grouping customers into Personas.

It was also requested the creation of an online website on the platform Shopify, and Cristina presented a few options for the Website Architecture.

As part of the project, Cristina designed User Flow Diagrams and Journey Maps to understand better the experience of the customers while navigating the website.

To finalize the project, Cristina created low-fidelity and Hi-Fidelity Wireframes, designed the IU elements for the website, and run a website prototype.

After some market and competition research, Cristina also selected the Shopify theme and created the eCommerce website.

UX AUDIT, INDUSTRY RESEARCH, UX RESEARCH, AUDIENCE PROFILING, PERSONAS, FLOW DIAGRAMS, JOURNEY MAPS, LOGO DESIGN, BRAND IDENTITY DESIGN, BRAND STORY, BRAND PURPOSE, SKETCHES, INFORMATION ARCHITECTURE, LOW-FIDELITY WIREFRAMES, HI FIDELITY WIREFRAMES, BRAND STYLE GUIDE, IU ELEMENTS, PROTOTYPE, SHOPIFY WEBSITE, ECOMMERCE, GRAPHIC DESIGN

Deliverables

UX Audit

Industry and Market Research

UX Research

Surveys and Interviews

Audience Profiling

Personas

Logo Design

Brand Identity Design (Brand Board)

Brand Purpose

Brand Story

Flow Diagrams

Journey Maps

Initial Sketches

Information Architecture & Site Map

Low-Fidelity Wireframes

Style Guide including Type Styles and Colour Palette

Hi-Fidelity Wireframes

IU Elements

Prototype

Shopify website (eCommerce website)

OTHER FEATURED PROJECTS

Graphic Design, Web Design, and Photography for Town Shoes

Town Shoes Ltd. was a Canadian chain of shoes stores founded by Leonard Simpson in 1952. It was Canada’s largest branded shoe retailer, including Town Shoes, The Shoe Company, Sketchers, Freedman, Shoe Warehouse, and Sterling, to sponsor of Toronto Fashion Week for an impressive 25 seasons. In 2014, DSW, Inc., now Designer Brands, Inc., acquired Town Shoes.

Cristina did graphic design, web design, email marketing and newsletters, social media graphics, design of magazines and catalogs, and product photography for Town Shoes, The Shoe Company, and Sketchers during the several years of the business relationship. Cristina was also involved in the planning and creation of the first informational website and later the first eCommerce website for Town Shoes and The Shoe Company.

GRAPHIC DESIGN, WEB DESIGN, EMAIL MARKETING, SOCIAL MEDIA MARKETING, DIGITAL MARKETING, LOGO DESIGN, MAGAZINE DESIGN, CATALOG DESIGN, BROCHURE DESIGN, BUSINESS CARDS, LOGO DESIGN, WEBSITE VISUAL ELEMENTS, LANDING PAGES, PRODUCT PHOTOGRAPHY, EVENT PHOTOGRAPHY, SOCIAL MEDIA PHOTOGRAPHY, GROUP HEADSHOTS

Graphic Design, Branding Identity, Web Design, and Photography for Style Artist

STYLEARTIST was founded by Catherine Abela in 2017, offering Canadian women a fresh approach to shopping. STYLEARTIST is a personal styling and shopping service, born from the idea that busy women shouldn’t have to spend hours at the mall or online to look fabulous. With STYLEARTIST, women get just what they want, when they want it, without a subscription fee and without having to go down the rabbit hole of endless online scrolling just to purchase an outfit for date night.

As the senior designer and content creator, Cristina did all graphic design for STYLEARTIST, including the brand identity, business cards, invitations for events, design of the store’s bags and packaging, and signage for both of their retail stores. Cristina also did the photographs of products including styling and image compositing, using the ghost mannequin style or on models, and created and styled several flat lays focusing on the store’s products. Cristina was also involved in the content creation and images for STYLEARTIST social media channels.

GRAPHIC DESIGN, WEB DESIGN, ECOMMERCE, SOCIAL MEDIA MARKETING, DIGITAL MARKETING, BRAND IDENTITY, BUSINESS CARDS, PACKAGING, RETAIL SIGNAGE, WEBSITE VISUAL ELEMENTS, LANDING PAGES, PRODUCT PHOTOGRAPHY, SOCIAL MEDIA PHOTOGRAPHY GRAPHICS AND BANNERS
cristinaarce_banding_specialist_graphic_designer_brand_identity

Post Production – Video Editing – Movie Vernal (2020)

This video is part of the post-production and video editing of the film Vernal (2020), for a Post Production and Digital Video Editing project.

Filmed in Toronto, Canada

VIDEO EDITING WITH ADOBE PREMIERE PRO AND ADOBE AFTER EFFECTS, SOUND EDITING

You deserve great visual designs
to make your brand stand out,
and I am here to help you!

Get in Touch

You deserve great brand imagery and visual graphics that make your business stand out, and improve your customer’s experience with your brand… and I am here to help you! 🙂

I accept commissioned photography work. Either headshots, personal branding, commercial product, or photoshoots on location, I will create a one-of-a-kind photo experience for you and your team. I’ve helped hundreds of professionals create their best portraits and brand photography for their offices, websites, digital marketing, and social media. If you are interested just send a message through the contact form.

If you would like to hire me to create custom creative visual solutions that will out-perform your competition! Or if you would like to set up a one-on-one consultation about any design work for your company; please fill out the form.  I will get back to you as soon as possible!

To inquire about a collaboration, an editorial project, or any general inquiries, send an email, and I will be in touch with you shortly.

Please make sure that you give plenty of details about your project.

I accept projects in English and Spanish.

* Please Note: We only book limited clients per month to give you all of the 1-on-1 attention you deserve. Your message is important, so if you feel I might have missed your email, feel free to drop a note again.

CONTACT FORM

I’d love to hear from you and everything about your project!

About Cristina

Photographer, Multi-Disciplinary Designer, & Art Director. Cristina Arce is a multi-passionate creative with more than 20 years of experience.

Location

Cristina Arce is based in Toronto, Canada. She is available for remote projects and worldwide travel.

Contact

For any general inquiries or questions, please contact us by email and we will be in touch with you shortly.

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