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UX | Ui

WEBDESIGN

UX | UI WEB DESIGN
by Cristina Arce

Toronto UX UI and Web Designer Portfolio of Cristina Arce

Cristina Arce is a multi-passionate creative with more than 20 years of experience.

USER EXPERIENCE (UX)

UX Research, Strategy and Management

You understand that your clients are the most important. You need help running a usability test to find what your customers love the most about your brand, and where there is room for improvement.You want to conduct a focused research to use as a reference point for your visual strategy, including current trends that may be related to your design brief.

How can I help?

UX Audit

Design Brief

Industry Research

Usability Testing

UX Management

INFORMATION ARCHITECTURE (IA)

Information Architecture

The overall success of a product (like a website) depends greatly on how well it is planned out and how its users interact directly with such a brand. You want simple, to the point, easy to navigate, good, clean design.
You want user-centered layout planning for your website architecture.

How can I help?

Audience Profiling/Personas

User Flow Diagrams

Site Maps

Journey Maps

Website Architecture

USER INTERFACE DESIGN (UI)

UI Design

You want clever, clean, and creative solutions for your business and your customer’s needs. You need graphical user interfaces for applications and websites. You need someone who can translate all your ideas and concepts into rough comps and sketches. Someone with the ability to communicate design and development solutions through low-fidelity and hi-fidelity wireframes, and prototypes.

How can I help?

Sketches/Mockups/Comps

Brand Style Guides

Wireframes

Website Prototyping

Website Visual Elements

WEB & DIGITAL MARKETING

Web, Digital, and Email Marketing

You want to deliver a clear message with a consistent visual style that is goal-focused, and help you connect with your audience. By blending your needs and ideas with my skills and creativity, we will develop a visual story that best represents your company’s philosophy; through a collaborative process.

How can I help?

Website Visual Elements

Web Design

Email and Landing Pages

Digital Marketing

Banner and Ads Design

Social Media Graphics

CRISTINA ARCEโ€™S UX | UI
WEB DESIGN WORK

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Womenโ€™s Fashion Apparel Store (eCommerce) for Photo Fashion Store

Cristina Arce was in charge of the entire UX research and analysis, UI design, and graphic design for the e-commerce store of a women’s fashion apparel store based in Toronto, Canada.

She conducted extensive UX and industry research for an unexplored market in Canada to use as a reference point for the visual strategy, designed a complete brand identity for the brand, complementing an audience profiling with flow diagrams and journey maps, to finalize the project with the creation and design of an e-commerce store on the platform Shopify, where Cristina presented a few options for the Website Architecture, low-fidelity, and Hi-Fidelity Wireframes, designed all the IU elements, and run a website prototype.

UX AUDIT, INDUSTRY RESEARCH, UX RESEARCH, AUDIENCE PROFILING, PERSONAS, FLOW DIAGRAMS, JOURNEY MAPS, LOGO DESIGN, BRAND IDENTITY DESIGN, BRAND STORY, BRAND PURPOSE, SKETCHES, INFORMATION ARCHITECTURE, LOW-FIDELITY WIREFRAMES, HI FIDELITY WIREFRAMES, BRAND STYLE GUIDE, IU ELEMENTS, PROTOTYPE, GRAPHIC design

Food Ordering Prototype

Design of an interactive prototype of a food ordering app/website, where users can browse different food items, order them, customized their orders, and get them delivered to their door.

MOCKUPS, INFORMATION ARCHITECTURE, LOW-FIDELITY WIREFRAMES, HI FIDELITY WIREFRAMES, BRAND STYLE GUIDE, IU ELEMENTS, PROTOTYPE, GRAPHIC DESIGN

Book Registration Mobile Prototype

Simple wireframe and prototype of a mobile website, to show how a reader can input their basic details to register and to select their favourite genres so the website can curate book recommendations curated for them.

Wireframe, brand style guide, iu elements, prototype

OTHER UX|UI PROJECTS


WEB DESIGN, EMAIL MARKETING, AND SOCIAL MEDIA

These are some samples of web design, email marketing campaigns, and social media projects that I did entirely.

(WEB DESIGN, ECOMMERCE DESIGN, WEBSITE VISUAL ELEMENTS, WEBSITE HERO BANNERS, LANDING PAGES AND PROMOTIONAL SALES PAGES, WEBSITE COPYWRITING, EMAIL MARKETING CAMPAIGNS AND NEWSLETTERS, ONLINE BANNERS, SOCIAL MEDIA GRAPHICS, ONLINE MARKETING IMAGERY)

(Click each image to enlarge)

You deserve great visual designs
to make your brand stand out,
and I am here to help you!

08

Get in Touch

You deserve great brand imagery and visual graphics that make your business stand out, and improve your customerโ€™s experience with your brandโ€ฆ and I am here to help you! :)

I accept commissioned photography work. Either headshots, personal branding, commercial product, or photoshoots on location, I will create a one-of-a-kind photo experience for you and your team. I’ve helped hundreds of professionals create their best portraits and personal branding photography for their offices, websites, digital marketing, and social media. If you are interested, book an introductory call.

If you would like to hire me to create custom creative visual solutions that will out-perform your competition! Or if you would like to set up a one-on-one consultation about any design work for your company; please book a call, and I will get back to you as soon as possible!

To inquire about a collaboration, an editorial project, or any general inquiries, send an email, and I will be in touch with you shortly.

Please make sure that you give plenty of details about your project.

I accept projects in English and Spanish.

*Please Note: We only book limited clients per month to give you all of the 1-on-1 attention you deserve. Your message is important, so if you feel I might have missed your email, feel free to drop a note again.

Book an Introductory Call

This form helps determine if weโ€™re the right fit for each other.  After you book your call, Cristina will review the details youโ€™ve provided.  If it seems we may not align well, weโ€™ll notify you and cancel the call. To ensure we make the most of our time, please provide as much detail as possible in your responses.  This will help us better understand your needs and see if weโ€™re a good match for working together.  Thank you!

About Cristina

Photographer, Graphic and UX Designer, and Personal Branding Director. Cristina Arce is a multi-passionate creative with more than 20 years of experience.

Location

Cristina Arce is based in Toronto and the GTA, Ontario, Canada. She is available for remote projects and worldwide travel.

Contact

For any general inquiries or questions, please contact us by email and we will be in touch with you shortly.

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