CRISTINA’S
PORTFOLIO
PERSONAL BRANDING & PHOTOGRAPHY,
VISUAL GRAPHIC DESIGN, AND UX & UI
WORK By Cristina Arce
Toronto Personal Branding Photography, Visual Graphic Design, and UX & UI Portfolio of Cristina Arce
Cristina Arce is a multi-passionate creative with more than 20 years of experience.
PERSONAL BRANDING PHOTOGRAPHY, PORTRAITS, AND VIDEO
Headshots, Personal Branding Photography, and Video
First impressions are everything, and while it may be cliché, a picture is worth a thousand words. So if you want to stand out, attract the right opportunities, and show the world you mean business, a professional headshot is where to start. You need a professional portrait for your website, your LinkedIn profile, business card, professional association website, advertising, you name it. In this connected age, business is more personal than ever and your clients want to know who you are. They want to put a face to your brand and they want your face to be one they can trust. You are looking for beautiful, and tasteful portraits guiding you professionally into poses that will cleverly flatter you while enhancing your personal branding. If you’re going through a re-brand, are updating your company’s “about” page, or want to present a more cohesive look for your brand on social media and all your marketing materials, I’m here to help you.
How can I help?
VISUAL GRAPHIC DESIGN, BRANDING, AND DIGITAL MARKETING
Graphic Design and Branding Strategies
You want to produce great visuals and graphic design for your brand. Good aesthetics have been found to improve the overall user experience of a product – by creating a positive first impression. You want to set your business for long-term success with a solid brand strategy. You want to tell your brand’s story through cohesive logos, fonts, colours, brand’ messaging, and purpose; while maximizing potential leads and out-perform your competition. You want to create memorable visual identities that will ensure your brand looks polished & professional for years to come. You want to deliver a clear message with a consistent visual style that is goal-focused, and help you connect with your audience. By blending your needs and ideas with my experience, skills, and creativity; we will develop a visual story that best represents your brand’s philosophy and purpose; through a collaborative process.
How can I help?
USER EXPERIENCE (UX) & UI DESIGN, AND INFORMATION ARCHITECTURE
UX Strategy, UI Design, and Brand Management
You understand that your clients are the most important. You want to conduct focused research and run usability tests to find what your customers love the most about your brand, and where there is room for improvement. You want user-centered layout planning for your website architecture. The overall success of a product (like a website) depends greatly on how well it is planned out and how its users interact directly with the brand. You want simple, easy-to-understand, clean designs, and creative solutions for your business and your customer’s needs. You need someone who can integrate branding, design, usability, accessibility, and function into your product. Someone with the ability to communicate design and development solutions through low-fidelity and hi-fidelity wireframes, and prototypes. You want a complete visual strategy for your brand and I am here to help you.
How can I help?
FEATURED PROJECTS
Graphic Design, Web Design, and Photography for Town Shoes
Town Shoes Ltd. was a Canadian chain of shoes stores founded by Leonard Simpson in 1952. It was Canada’s largest branded shoe retailer, including Town Shoes, The Shoe Company, Sketchers, Freedman, Shoe Warehouse, and Sterling, to sponsor of Toronto Fashion Week for an impressive 25 seasons. In 2014, DSW, Inc., now Designer Brands, Inc., acquired Town Shoes.
Cristina Arce did graphic design, web design, email marketing and newsletters, social media graphics, design of magazines and catalogs, and product photography for Town Shoes, The Shoe Company, and Sketchers during the several years of the business relationship. Cristina was also involved in the planning and creation of the first informational website and later the first eCommerce website for Town Shoes and The Shoe Company.
Women’s Fashion Apparel Store (eCommerce) for Photo Fashion Store
Cristina Arce was in charge of the entire UX research and analysis, UI design, and graphic design for the e-commerce store of a women’s fashion apparel store based in Toronto, Canada.
She conducted extensive UX and industry research for an unexplored market in Canada to use as a reference point for the visual strategy, designed a complete brand identity for the brand, complementing an audience profiling with flow diagrams and journey maps, to finalize the project with the creation and design of an e-commerce store on the platform Shopify, where Cristina presented a few options for the Website Architecture, low-fidelity, and Hi-Fidelity Wireframes, designed all the IU elements, and run a website prototype.
Graphic Design, Branding Identity, Web Design, and Photography for Style Artist
STYLEARTIST was founded by Catherine Abela in 2017, offering Canadian women a fresh approach to shopping. STYLEARTIST is a personal styling and shopping service, born from the idea that busy women shouldn’t have to spend hours at the mall or online to look fabulous. With STYLEARTIST, women get just what they want, when they want it, without a subscription fee and without having to go down the rabbit hole of endless online scrolling just to purchase an outfit for date night.
As the senior designer and content creator, Cristina did all graphic design for STYLEARTIST, including the brand identity, business cards, invitations for events, design of the store’s bags and packaging, and signage for both of their retail stores. Cristina also did the photographs of products including styling and image compositing, using the ghost mannequin style or on models, and created and styled several flat lays focusing on the store’s products. Cristina was also involved in the content creation and images for STYLEARTIST social media channels.
UX Research and Usability Study for Félix and Norton
Cristina and a team of another 5 UX Designers conducted an extensive UX research and Usability Study for the store Félix and Norton, a gourmet cookie delivery located in Quebec, Canada.
The project started with an UX Audit, and an industry and market research, including Audience Profiling and the creation of journey maps.
Félix and Norton was launching their new site redesign to help meet its main objectives of increasing revenue and online sales. The product to be tested in this usability study was the Félix and Norton new website.
The objectives of this usability test were to get user feedback while interacting with the product (website) and determine if users behave as expected.
Food Ordering Prototype
Design of an interactive prototype of a food ordering app/website, where users can browse different food items, order them, customized their orders, and get them delivered to their door.
Book Registration Mobile Prototype
Simple wireframe and prototype of a mobile website, to show how a reader can input their basic details to register and to select their favourite genres so the website can curate book recommendations curated for them.
Post Production – Video Editing – Movie Vernal (2020)
This video is part of the post-production and video editing of the film Vernal (2020), for a Post Production and Digital Video Editing project.
Filmed in Toronto, Canada
VIDEO EDITING WITH ADOBE PREMIERE PRO AND ADOBE AFTER EFFECTS, SOUND EDITING
Unofficial Trailer of the Cult Film and Horror Film “Carnival of Souls” (1962) – Video Editing
Carnival of Souls is a 1962 American independent horror film starring Candace Hilligoss. The film was produced and directed by Herk Harvey for an estimated $33,000, and it was filmed in two weeks. Carnival of Souls did not gain widespread attention when originally released as a double feature with The Devil’s Messenger. Today, however, it is regarded as a cult classic.
The plot follows Mary Henry who ends up the sole survivor of a fatal car accident. Trying to put the incident behind her, she moves to Utah and takes a job as a church organist. But her fresh start is interrupted when Mary finds herself drawn to the deserted carnival on the outskirts of town and gets haunted by a phantom figure…
This video is edited with Copyright Free (Public Domain) footage from the original 1962 “Carnival of Souls” film, for a Post Production and Digital Video Editing project.
VIDEO EDITING WITH ADOBE PREMIERE PRO AND ADOBE AFTER EFFECTS, SOUND EDITING
MORE OF CRISTINA ARCE’S PHOTOGRAPHY, BRANDING AND GRAPHIC & UX WEB DESIGN:
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All printed samples and additional visual designs will be provided upon request.
You deserve great creative visual solutions and designs to make your brand stand out,
and I am here to help you!
AS YOUR BRAND
PHOTOGRAPHER…
I go beyond the headshots. I invest a great deal of up-front time to collaborate and develop a social media strategy focusing on the creation of images and lifestyle content to empower my client’s brand, incorporating their unique personality and style.
AS YOUR
DESIGNER…
I create functional and visually appealing solutions that drive innovation, based on client or user feedback while meeting accessibility and best practice requirements. I will focus to tell my clients’ brand’ story with great custom creative visual solutions that will out-perform their competition!
AS YOUR BRANDING
DIRECTOR…
I am dedicated to guide individuals and companies to fulfill their creative needs and bring their big vision to life. From fine-tuning brand messaging to creating visual representations of a brand to providing guidance and marketing insights, I am here to help other businesses to thrive and to better communicate with their audience.
Get in Touch
You deserve great brand imagery and visual graphics that make your business stand out, and improve your customer’s experience with your brand… and I am here to help you! :)
I accept commissioned photography work. Either headshots, personal branding, commercial product, or photoshoots on location, I will create a one-of-a-kind photo experience for you and your team. I’ve helped hundreds of professionals create their best portraits and personal branding photography for their offices, websites, digital marketing, and social media. If you are interested, book an introductory call.
If you would like to hire me to create custom creative visual solutions that will out-perform your competition! Or if you would like to set up a one-on-one consultation about any design work for your company; please book a call, and I will get back to you as soon as possible!
To inquire about a collaboration, an editorial project, or any general inquiries, send an email, and I will be in touch with you shortly.
Please make sure that you give plenty of details about your project.
I accept projects in English and Spanish.
*Please Note: We only book limited clients per month to give you all of the 1-on-1 attention you deserve. Your message is important, so if you feel I might have missed your email, feel free to drop a note again.
Book an Introductory Call
This form helps determine if we’re the right fit for each other. After you book your call, Cristina will review the details you’ve provided. If it seems we may not align well, we’ll notify you and cancel the call. To ensure we make the most of our time, please provide as much detail as possible in your responses. This will help us better understand your needs and see if we’re a good match for working together. Thank you!
About Cristina
Photographer, Graphic and UX Designer, and Personal Branding Director. Cristina Arce is a multi-passionate creative with more than 20 years of experience.
Location
Cristina Arce is based in Toronto and the GTA, Ontario, Canada. She is available for remote projects and worldwide travel.
Contact
For any general inquiries or questions, please contact us by email and we will be in touch with you shortly.
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