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ViSuaL

DESIGN

GRAPHIC DESIGN, DIGITAL & WEB DESIGN Work
by Cristina Arce

Toronto Graphic Design and Web Design Portfolio of Cristina Arce

Cristina Arce is a multi-passionate creative with more than 20 years of experience.

VISUAL & GRAPHIC DESIGN

Visual Graphic Design

You want to produce great visuals and graphic design for your brand. Good aesthetics have been found to improve the overall user experience of a product – by creating a positive first impression. You want imagery that communicates effectively your brand’s story through the perfect selection of typography, colours, and images to elicit a positive reaction in your clients while standing out among the competition with consistent branding – print and digital.

How can I help?

Logo Design

Business Cards

Brochures and Catalogs

Magazines

Packaging

Printed Ads and Signage

WEB & DIGITAL MARKETING

Web, Digital, and Email Marketing

You want to deliver a clear message with a consistent visual style that is goal-focused, and help you connect with your audience. By blending your needs and ideas with my skills and creativity, we will develop a visual story that best represents your company’s philosophy; through a collaborative process.

How can I help?

Website Visual Elements

Web Design

Email and Landing Pages

Digital Marketing

Banner and Ads Design

Social Media Graphics

BRANDING

Visual Branding Strategies

You want to set your business for long-term success with a solid brand strategy. You want to tell your brand’s story through cohesive logos, fonts, colours, brand’ messaging, and purpose; while maximizing potential leads and out-perform your competition. You want to create memorable visual identities that will ensure your brand looks polished & professional for years to come.

How can I help?

Brand Identity Design

Brand Style Guides

Rebranding

Brand’s Story

Brand’s Purpose

Brand Management

CRISTINA ARCE’S BRANDING AND GRAPHIC DESIGN WORK

Graphic Design, Web Design, and Photography for Town Shoes

Town Shoes Ltd. was a Canadian chain of shoes stores founded by Leonard Simpson in 1952. It was Canada’s largest branded shoe retailer, including Town Shoes, The Shoe Company, Sketchers, Freedman, Shoe Warehouse, and Sterling, to sponsor of Toronto Fashion Week for an impressive 25 seasons. In 2014, DSW, Inc., now Designer Brands, Inc., acquired Town Shoes.

Cristina did graphic design, web design, email marketing and newsletters, social media graphics, design of magazines and catalogs, and product photography for Town Shoes, The Shoe Company, and Sketchers during the several years of the business relationship. Cristina was also involved in the planning and creation of the first informational website and later the first eCommerce website for Town Shoes and The Shoe Company.

GRAPHIC DESIGN, WEB DESIGN, EMAIL MARKETING, SOCIAL MEDIA MARKETING, DIGITAL MARKETING, LOGO DESIGN, MAGAZINE DESIGN, CATALOG DESIGN, BROCHURE DESIGN, BUSINESS CARDS, LOGO DESIGN, WEBSITE VISUAL ELEMENTS, LANDING PAGES, PRODUCT PHOTOGRAPHY, EVENT PHOTOGRAPHY, SOCIAL MEDIA PHOTOGRAPHY, GROUP HEADSHOTS

Women’s Fashion Apparel Store (eCommerce)

Cristina was in charge of the entire UX research and analysis, UI design, and graphic design for the e-commerce store of a women’s fashion apparel store based in Toronto, Canada.

She conducted extensive UX and industry research for an unexplored market in Canada to use as a reference point for the visual strategy, designed a complete brand identity for the brand, complementing an audience profiling with flow diagrams and journey maps, to finalize the project with the creation and design of an e-commerce store on the platform Shopify, where Cristina presented a few options for the Website Architecture, low-fidelity, and Hi-Fidelity Wireframes, designed all the IU elements, and run a website prototype.

UX AUDIT, INDUSTRY RESEARCH, UX RESEARCH, AUDIENCE PROFILING, PERSONAS, FLOW DIAGRAMS, JOURNEY MAPS, LOGO DESIGN, BRAND IDENTITY DESIGN, BRAND STORY, BRAND PURPOSE, SKETCHES, INFORMATION ARCHITECTURE, LOW-FIDELITY WIREFRAMES, HI FIDELITY WIREFRAMES, BRAND STYLE GUIDE, IU ELEMENTS, PROTOTYPE, GRAPHIC design

BRANDING, LOGO DESIGN, GRAPHIC DESIGN AND PRINTED MARKETING

These are some samples of graphic design and printed marketing projects that I did entirely or that I collaborated with the design.

(LOGO DESIGN, BRANDING, BRAND IDENTITY DESIGN, BRAND STYLE GUIDES, REBRANDING, BRAND’S STORY, INVITATIONS, MAGAZINE DESIGN, CATALOG DESIGN, BROCHURE DESIGN, POSTERS, PACKAGING, RETAIL STORE SIGNAGE, PRINTED ADVERTISING FOR MAGAZINES AND NEWSLETTERS)

(Click each image to enlarge)

WEB DESIGN, EMAIL MARKETING, AND SOCIAL MEDIA

These are some samples of web design, email marketing campaigns, and social media projects that I did entirely.

(WEB DESIGN, ECOMMERCE DESIGN, WEBSITE VISUAL ELEMENTS, WEBSITE HERO BANNERS, LANDING PAGES AND PROMOTIONAL SALES PAGES, WEBSITE COPYWRITING, EMAIL MARKETING CAMPAIGNS AND NEWSLETTERS, ONLINE BANNERS, SOCIAL MEDIA GRAPHICS, ONLINE MARKETING IMAGERY)

(Click each image to enlarge)

All printed samples and additional visual designs will be provided upon request.

You deserve great visual designs
to make your brand stand out,
and I am here to help you!

Get in Touch

You deserve great brand imagery and visual graphics that make your business stand out, and improve your customer’s experience with your brand… and I am here to help you! 🙂

I accept commissioned photography work. Either headshots, personal branding, commercial product, or photoshoots on location, I will create a one-of-a-kind photo experience for you and your team. I’ve helped hundreds of professionals create their best portraits and brand photography for their offices, websites, digital marketing, and social media. If you are interested just send a message through the contact form.

If you would like to hire me to create custom creative visual solutions that will out-perform your competition! Or if you would like to set up a one-on-one consultation about any design work for your company; please fill out the form.  I will get back to you as soon as possible!

To inquire about a collaboration, an editorial project, or any general inquiries, send an email, and I will be in touch with you shortly.

Please make sure that you give plenty of details about your project.

I accept projects in English and Spanish.

* Please Note: We only book limited clients per month to give you all of the 1-on-1 attention you deserve. Your message is important, so if you feel I might have missed your email, feel free to drop a note again.

CONTACT FORM

I’d love to hear from you and everything about your project!

About Cristina

Photographer, Multi-Disciplinary Designer, & Art Director. Cristina Arce is a multi-passionate creative with more than 20 years of experience.

Location

Cristina Arce is based in Toronto, Canada. She is available for remote projects and worldwide travel.

Contact

For any general inquiries or questions, please contact us by email and we will be in touch with you shortly.

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