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PREVIOUS WORK, PROJECTS &

CLIENTS

PERSONAL BRANDING & PHOTOGRAPHY,
VISUAL GRAPHIC DESIGN, AND UX & UI
WORK By Cristina Arce

Toronto Personal Branding Photography, Visual Graphic Design, and UX & UI Work by Cristina Arce

Cristina Arce is a multi-passionate creative with more than 20 years of experience.

A LITTLE BIT ABOUT THE TOWN SHOES COMPANY

Town Shoes Ltd. was a Canadian chain of shoes stores founded by Leonard Simpson in 1952.

When Leonard Simpson opened his first shoe store at the age of twenty-two, he would not have predicted that the operation would grow into Canada’s largest branded shoe retailer, including Town Shoes, The Shoe Company, Sketchers, Freedman, Shoe Warehouse, and Sterling.  He came to be known for creative business decisions, from pioneering the strip mall retail concept to sponsoring Toronto Fashion Week for an impressive 25 seasons.

In 2014, DSW, Inc., now Designer Brands, Inc., acquired Town Shoes. Designer Brands Inc. is an American company that sells designer and name-brand shoes and fashion accessories.

Cristina did graphic design, web design, email marketing and newsletters, social media, design of magazines and catalogs, and product photography for Town Shoes, The Shoe Company, and Sketchers during the several years of the business relationship. Cristina was also involved in the planning and creation of the first informational website and later the first eCommerce website for Town Shoes and The Shoe Company.

Length of business relationship: 9 years.

GRAPHIC DESIGN, WEB DESIGN, ECOMMERCE, EMAIL MARKETING, SOCIAL MEDIA MARKETING, DIGITAL MARKETING, LOGO DESIGN, MAGAZINE DESIGN, CATALOG DESIGN, BROCHURE DESIGN, BUSINESS CARDS, LOGO DESIGN, WEBSITE VISUAL ELEMENTS, LANDING PAGES, PRODUCT PHOTOGRAPHY, EVENT PHOTOGRAPHY, SOCIAL MEDIA PHOTOGRAPHY, GROUP HEADSHOTS

PRODUCT PHOTOGRAPHY AND EVENT PHOTOGRAPHY

Photography work done for Town Shoes

Product Photography

Website Photography

Marketing Imagery

Social Media Photography

Event Photography

Group Team Photograhy (Head Office)

GRAPHIC DESIGN AND PRINTED MARKETING

Graphic Design work done for Town Shoes

Logo Design

Business cards

Brochures and Catalog Design

Magazine Design

Store signage

Packaging

Newspapers and magazine advertising

Printed Marketing materials

WEB DESIGN, DIGITAL VISUAL DESIGN, AND EMAIL MARKETING

Web Design, Email Marketing, and Social Media

Web Design and eCommerce Design

Website Visual Elements

Website Copywriting

Newsletters & Email Design

Email Marketing Strategies & Management

Landing Pages

Promotional and Sales Pages

Social Media Graphics

WEB DESIGN, EMAIL MARKETING, AND SOCIAL MEDIA

GRAPHIC DESIGN AND PRINTED MARKETING

These are some samples of graphic design and printed marketing projects that I did entirely or that I collaborated with the design.

PRODUCT PHOTOGRAPHY

Scroll left and right to see the before and after (Product Photography and editing by Cristina Arce)
Scroll left and right to see the before and after (Product Photography and editing by Cristina Arce)

All printed samples and additional visual designs will be provided upon request.

Do you want to see more?

Pick which portfolio you want to visit, and click the button below

OTHER FEATURED PROJECTS

Graphic Design, Branding Identity, Web Design, and Photography for Style Artist

STYLEARTIST was founded by Catherine Abela in 2017, offering Canadian women a fresh approach to shopping. STYLEARTIST is a personal styling and shopping service, born from the idea that busy women shouldn’t have to spend hours at the mall or online to look fabulous. With STYLEARTIST, women get just what they want, when they want it, without a subscription fee and without having to go down the rabbit hole of endless online scrolling just to purchase an outfit for date night.

As the senior designer and content creator, Cristina did all graphic design for STYLEARTIST, including the brand identity, business cards, invitations for events, design of the store’s bags and packaging, and signage for both of their retail stores. Cristina also did the photographs of products including styling and image compositing, using the ghost mannequin style or on models, and created and styled several flat lays focusing on the store’s products. Cristina was also involved in the content creation and images for STYLEARTIST social media channels.

GRAPHIC DESIGN, WEB DESIGN, ECOMMERCE, SOCIAL MEDIA MARKETING, DIGITAL MARKETING, BRAND IDENTITY, BUSINESS CARDS, PACKAGING, RETAIL SIGNAGE, WEBSITE VISUAL ELEMENTS, LANDING PAGES, PRODUCT PHOTOGRAPHY, SOCIAL MEDIA PHOTOGRAPHY GRAPHICS AND BANNERS
cristinaarce_banding_specialist_graphic_designer_brand_identity

Women’s Fashion Apparel Store (eCommerce)

Cristina was in charge of the entire UX research and analysis, UI design, and graphic design for the e-commerce store of a women’s fashion apparel store based in Toronto, Canada.

She conducted extensive UX and industry research for an unexplored market in Canada to use as a reference point for the visual strategy, designed a complete brand identity for the brand, complementing an audience profiling with flow diagrams and journey maps, to finalize the project with the creation and design of an e-commerce store on the platform Shopify, where Cristina presented a few options for the Website Architecture, low-fidelity, and Hi-Fidelity Wireframes, designed all the IU elements, and run a website prototype.

UX AUDIT, INDUSTRY RESEARCH, UX RESEARCH, AUDIENCE PROFILING, PERSONAS, FLOW DIAGRAMS, JOURNEY MAPS, LOGO DESIGN, BRAND IDENTITY DESIGN, BRAND STORY, BRAND PURPOSE, SKETCHES, INFORMATION ARCHITECTURE, LOW-FIDELITY WIREFRAMES, HI FIDELITY WIREFRAMES, BRAND STYLE GUIDE, IU ELEMENTS, PROTOTYPE, GRAPHIC design

Food Ordering Prototype

Design of an interactive prototype of a food ordering app/website, where users can browse different food items, order them, customized their orders, and get them delivered to their door.

MOCKUPS, INFORMATION ARCHITECTURE, LOW-FIDELITY WIREFRAMES, HI FIDELITY WIREFRAMES, BRAND STYLE GUIDE, IU ELEMENTS, PROTOTYPE, GRAPHIC DESIGN

Post Production – Video Editing – Movie Vernal (2020)

This video is part of the post-production and video editing of the film Vernal (2020), for a Post Production and Digital Video Editing project.

Filmed in Toronto, Canada

VIDEO EDITING WITH ADOBE PREMIERE PRO AND ADOBE AFTER EFFECTS, SOUND EDITING

You deserve great creative visual solutions and designs to make your brand stand out,
and I am here to help you!

AS YOUR BRAND
PHOTOGRAPHER…

go beyond the headshots. I invest a great deal of up-front time to collaborate and develop a social media strategy focusing on the creation of images and lifestyle content to empower my client’s brand, incorporating their unique personality and style.

AS YOUR
DESIGNER…

I create functional and visually appealing solutions that drive innovation, based on client or user feedback while meeting accessibility and best practice requirements. I will focus to tell my clients’ brand’ story with great custom creative visual solutions that will out-perform their competition!

AS YOUR BRANDING
DIRECTOR…

I am dedicated to guide individuals and companies to fulfill their creative needs and bring their big vision to life. From fine-tuning brand messaging to creating visual representations of a brand to providing guidance and marketing insights, I am here to help other businesses to thrive and to better communicate with their audience.

Get in Touch

You deserve great brand imagery and visual graphics that make your business stand out, and improve your customer’s experience with your brand… and I am here to help you! 🙂

I accept commissioned photography work. Either headshots, personal branding, commercial product, or photoshoots on location, I will create a one-of-a-kind photo experience for you and your team. I’ve helped hundreds of professionals create their best portraits and brand photography for their offices, websites, digital marketing, and social media. If you are interested just send a message through the contact form.

If you would like to hire me to create custom creative visual solutions that will out-perform your competition! Or if you would like to set up a one-on-one consultation about any design work for your company; please fill out the form.  I will get back to you as soon as possible!

To inquire about a collaboration, an editorial project, or any general inquiries, send an email, and I will be in touch with you shortly.

Please make sure that you give plenty of details about your project.

I accept projects in English and Spanish.

* Please Note: We only book limited clients per month to give you all of the 1-on-1 attention you deserve. Your message is important, so if you feel I might have missed your email, feel free to drop a note again.

CONTACT FORM

I’d love to hear from you and everything about your project!

About Cristina

Photographer, Multi-Disciplinary Designer, & Art Director. Cristina Arce is a multi-passionate creative with more than 20 years of experience.

Location

Cristina Arce is based in Toronto, Canada. She is available for remote projects and worldwide travel.

Contact

For any general inquiries or questions, please contact us by email and we will be in touch with you shortly.

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