PREVIOUS WORK, PROJECTS &
PERSONAL BRANDING & PHOTOGRAPHY,
VISUAL GRAPHIC DESIGN, AND UX & UI
WORK By Cristina Arce
Toronto Personal Branding Photography, Visual Graphic Design, and UX & UI Work by Cristina Arce
Cristina Arce is a multi-passionate creative with more than 20 years of experience.
A LITTLE BIT ABOUT THE TOWN SHOES COMPANY
Town Shoes Ltd. was a Canadian chain of shoes stores founded by Leonard Simpson in 1952.
When Leonard Simpson opened his first shoe store at the age of twenty-two, he would not have predicted that the operation would grow into Canada’s largest branded shoe retailer, including Town Shoes, The Shoe Company, Sketchers, Freedman, Shoe Warehouse, and Sterling. He came to be known for creative business decisions, from pioneering the strip mall retail concept to sponsoring Toronto Fashion Week for an impressive 25 seasons.
In 2014, DSW, Inc., now Designer Brands, Inc., acquired Town Shoes. Designer Brands Inc. is an American company that sells designer and name-brand shoes and fashion accessories.
Cristina did graphic design, web design, email marketing and newsletters, social media, design of magazines and catalogs, and product photography for Town Shoes, The Shoe Company, and Sketchers during the several years of the business relationship. Cristina was also involved in the planning and creation of the first informational website and later the first eCommerce website for Town Shoes and The Shoe Company.
Length of business relationship: 9 years.
GRAPHIC DESIGN, WEB DESIGN, ECOMMERCE, EMAIL MARKETING, SOCIAL MEDIA MARKETING, DIGITAL MARKETING, LOGO DESIGN, MAGAZINE DESIGN, CATALOG DESIGN, BROCHURE DESIGN, BUSINESS CARDS, LOGO DESIGN, WEBSITE VISUAL ELEMENTS, LANDING PAGES, PRODUCT PHOTOGRAPHY, EVENT PHOTOGRAPHY, SOCIAL MEDIA PHOTOGRAPHY, GROUP HEADSHOTS
PRODUCT PHOTOGRAPHY AND EVENT PHOTOGRAPHY
Photography work done for Town Shoes
GRAPHIC DESIGN AND PRINTED MARKETING
Graphic Design work done for Town Shoes
WEB DESIGN, DIGITAL VISUAL DESIGN, AND EMAIL MARKETING
Web Design, Email Marketing, and Social Media
WEB DESIGN, EMAIL MARKETING, AND SOCIAL MEDIA
GRAPHIC DESIGN AND PRINTED MARKETING
These are some samples of graphic design and printed marketing projects that I did entirely or that I collaborated with the design.
All printed samples and additional visual designs will be provided upon request.
Do you want to see more?
Pick which portfolio you want to visit, and click the button below
OTHER FEATURED PROJECTS
STYLEARTIST was founded by Catherine Abela in 2017, offering Canadian women a fresh approach to shopping. STYLEARTIST is a personal styling and shopping service, born from the idea that busy women shouldn’t have to spend hours at the mall or online to look fabulous. With STYLEARTIST, women get just what they want, when they want it, without a subscription fee and without having to go down the rabbit hole of endless online scrolling just to purchase an outfit for date night.
As the senior designer and content creator, Cristina did all graphic design for STYLEARTIST, including the brand identity, business cards, invitations for events, design of the store’s bags and packaging, and signage for both of their retail stores. Cristina also did the photographs of products including styling and image compositing, using the ghost mannequin style or on models, and created and styled several flat lays focusing on the store’s products. Cristina was also involved in the content creation and images for STYLEARTIST social media channels.
Cristina was in charge of the entire UX research and analysis, UI design, and graphic design for the e-commerce store of a women’s fashion apparel store based in Toronto, Canada.
She conducted extensive UX and industry research for an unexplored market in Canada to use as a reference point for the visual strategy, designed a complete brand identity for the brand, complementing an audience profiling with flow diagrams and journey maps, to finalize the project with the creation and design of an e-commerce store on the platform Shopify, where Cristina presented a few options for the Website Architecture, low-fidelity, and Hi-Fidelity Wireframes, designed all the IU elements, and run a website prototype.
Design of an interactive prototype of a food ordering app/website, where users can browse different food items, order them, customized their orders, and get them delivered to their door.
This video is part of the post-production and video editing of the film Vernal (2020), for a Post Production and Digital Video Editing project.
Filmed in Toronto, Canada
VIDEO EDITING WITH ADOBE PREMIERE PRO AND ADOBE AFTER EFFECTS, SOUND EDITING
You deserve great creative visual solutions and designs to make your brand stand out,
and I am here to help you!
AS YOUR BRAND
I go beyond the headshots. I invest a great deal of up-front time to collaborate and develop a social media strategy focusing on the creation of images and lifestyle content to empower my client’s brand, incorporating their unique personality and style.
I create functional and visually appealing solutions that drive innovation, based on client or user feedback while meeting accessibility and best practice requirements. I will focus to tell my clients’ brand’ story with great custom creative visual solutions that will out-perform their competition!
AS YOUR BRANDING
I am dedicated to guide individuals and companies to fulfill their creative needs and bring their big vision to life. From fine-tuning brand messaging to creating visual representations of a brand to providing guidance and marketing insights, I am here to help other businesses to thrive and to better communicate with their audience.
Get in Touch
I accept commissioned photography work. Either headshots, personal branding, commercial product, or photoshoots on location, I will create a one-of-a-kind photo experience for you and your team. I’ve helped hundreds of professionals create their best portraits and brand photography for their offices, websites, digital marketing, and social media. If you are interested just send a message through the contact form.
If you would like to hire me to create custom creative visual solutions that will out-perform your competition! Or if you would like to set up a one-on-one consultation about any design work for your company; please fill out the form. I will get back to you as soon as possible!
To inquire about a collaboration, an editorial project, or any general inquiries, send an email, and I will be in touch with you shortly.
Please make sure that you give plenty of details about your project.
I accept projects in English and Spanish.
* Please Note: We only book limited clients per month to give you all of the 1-on-1 attention you deserve. Your message is important, so if you feel I might have missed your email, feel free to drop a note again.
I’d love to hear from you and everything about your project!
Photographer, Multi-Disciplinary Designer, & Art Director. Cristina Arce is a multi-passionate creative with more than 20 years of experience.
Cristina Arce is based in Toronto, Canada. She is available for remote projects and worldwide travel.
For any general inquiries or questions, please contact us by email and we will be in touch with you shortly.
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