PREVIOUS WORK, PROJECTS &
CLIENTS
PERSONAL BRANDING & PHOTOGRAPHY,
VISUAL GRAPHIC DESIGN, AND UX & UI
WORK By Cristina Arce
Toronto Personal Branding Photography, Visual Graphic Design, and UX & UI Work by Cristina Arce
Cristina Arce is a multi-passionate creative with more than 20 years of experience.
Women’s Fashion Apparel Store (eCommerce) for Photo Fashion Store
Cristina was in charge of the entire UX research and analysis, UI design, and graphic design for the online store.
She conducted an extensive UX and industry research for an unexplored pettite market in Canada to use as a reference point for the visual strategy, including current trends and in-person and online surveys and interviews.
Cristina also designed the logo and a complete Brand Identity for the company. She redefined the Brand Story & Purpose; and designed a Style Guide including type styles and colour palette.
After extensive research, an Audience Profiling was made to identify their most potent and willing-to-spend customers to know where to put their time and money to get the best return on investment (ROI). Cristina gathered information and used different criteria for grouping customers into Personas.
It was also requested the creation of an online website on the platform Shopify, and Cristina presented a few options for the Website Architecture.
As part of the project, Cristina designed User Flow Diagrams and Journey Maps to understand better the experience of the customers while navigating the website.
To finalize the project, Cristina created low-fidelity and Hi-Fidelity Wireframes, designed the IU elements for the website, and run a website prototype.
After some market and competition research, Cristina also selected the Shopify theme and created the eCommerce website.
Deliverables
OTHER FEATURED PROJECTS
Graphic Design, Web Design, and Photography for Town Shoes
Town Shoes Ltd. was a Canadian chain of shoes stores founded by Leonard Simpson in 1952. It was Canada’s largest branded shoe retailer, including Town Shoes, The Shoe Company, Sketchers, Freedman, Shoe Warehouse, and Sterling, to sponsor of Toronto Fashion Week for an impressive 25 seasons. In 2014, DSW, Inc., now Designer Brands, Inc., acquired Town Shoes.
Cristina Arce did graphic design, web design, email marketing and newsletters, social media graphics, design of magazines and catalogs, and product photography for Town Shoes, The Shoe Company, and Sketchers during the several years of the business relationship. Cristina was also involved in the planning and creation of the first informational website and later the first eCommerce website for Town Shoes and The Shoe Company.
UX Research and Usability Study for Félix and Norton
Cristina and a team of another 5 UX Designers conducted an extensive UX research and Usability Study for the store Félix and Norton, a gourmet cookie delivery located in Quebec, Canada.
The project started with an UX Audit, and an industry and market research, including Audience Profiling and the creation of journey maps.
Félix and Norton was launching their new site redesign to help meet its main objectives of increasing revenue and online sales. The product to be tested in this usability study was the Félix and Norton new website.
The objectives of this usability test were to get user feedback while interacting with the product (website) and determine if users behave as expected.
Graphic Design, Branding Identity, Web Design, and Photography for Style Artist
STYLEARTIST was founded by Catherine Abela in 2017, offering Canadian women a fresh approach to shopping. STYLEARTIST is a personal styling and shopping service, born from the idea that busy women shouldn’t have to spend hours at the mall or online to look fabulous. With STYLEARTIST, women get just what they want, when they want it, without a subscription fee and without having to go down the rabbit hole of endless online scrolling just to purchase an outfit for date night.
As the senior designer and content creator, Cristina did all graphic design for STYLEARTIST, including the brand identity, business cards, invitations for events, design of the store’s bags and packaging, and signage for both of their retail stores. Cristina also did the photographs of products including styling and image compositing, using the ghost mannequin style or on models, and created and styled several flat lays focusing on the store’s products. Cristina was also involved in the content creation and images for STYLEARTIST social media channels.
Book Registration Mobile Prototype
Simple wireframe and prototype of a mobile website, to show how a reader can input their basic details to register and to select their favourite genres so the website can curate book recommendations curated for them.
Post Production – Video Editing – Movie Vernal (2020)
This video is part of the post-production and video editing of the film Vernal (2020), for a Post Production and Digital Video Editing project.
Filmed in Toronto, Canada
VIDEO EDITING WITH ADOBE PREMIERE PRO AND ADOBE AFTER EFFECTS, SOUND EDITING
You deserve great visual designs
to make your brand stand out,
and I am here to help you!
Get in Touch
You deserve great brand imagery and visual graphics that make your business stand out, and improve your customer’s experience with your brand… and I am here to help you! :)
I accept commissioned photography work. Either headshots, personal branding, commercial product, or photoshoots on location, I will create a one-of-a-kind photo experience for you and your team. I’ve helped hundreds of professionals create their best portraits and personal branding photography for their offices, websites, digital marketing, and social media. If you are interested, book an introductory call.
If you would like to hire me to create custom creative visual solutions that will out-perform your competition! Or if you would like to set up a one-on-one consultation about any design work for your company; please book a call, and I will get back to you as soon as possible!
To inquire about a collaboration, an editorial project, or any general inquiries, send an email, and I will be in touch with you shortly.
Please make sure that you give plenty of details about your project.
I accept projects in English and Spanish.
*Please Note: We only book limited clients per month to give you all of the 1-on-1 attention you deserve. Your message is important, so if you feel I might have missed your email, feel free to drop a note again.
Book an Introductory Call
This form helps determine if we’re the right fit for each other. After you book your call, Cristina will review the details you’ve provided. If it seems we may not align well, we’ll notify you and cancel the call. To ensure we make the most of our time, please provide as much detail as possible in your responses. This will help us better understand your needs and see if we’re a good match for working together. Thank you!
About Cristina
Photographer, Graphic and UX Designer, and Personal Branding Director. Cristina Arce is a multi-passionate creative with more than 20 years of experience.
Location
Cristina Arce is based in Toronto and the GTA, Ontario, Canada. She is available for remote projects and worldwide travel.
Contact
For any general inquiries or questions, please contact us by email and we will be in touch with you shortly.
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