Creative Visual Solutions for Brands is what I do best.
GRAPHIC DESIGN
UX|UI DESIGN
PHOTOGRAPHY
PERSONAL BRANDING
CRISTINA ARCE, TORONTO PERSONAL BRANDING PHOTOGRAPHER, GRAPHIC DESIGNER, UX DESIGNER, AND BRANDING CONSULTANT
You have a BIG VISION
After many years as a personal branding photographer and graphic designer, I realized the need to bring together the worlds of brand development and visual brand communication. Today, I specialize in taking a unique all-inclusive approach to the branding process which means you will have your own Personal Branding Director to guide and help you seamlessly bring your big vision to life!
I am here to help you cultivate those genuine connections by crafting your brand’s story.
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Hi, I am Cristina.
A multi-passionate creative with more than 20 years of experience.
– I am a multi-disciplinary designer. (UX|UI Designer, Graphic Designer, Web Designer, and Visual Designer)
– I am a diversified photographer. (Portraiture & Personal Branding Photographer, Product & Commercial Photography, and Landscape & Travel Fine Art).
– I am an Art and Creative Director& Content Creator of Brand Imagery for Social Media and Digital Marketing.
– I am a Personal Branding Directorguiding and helping individuals and companies bring their big visions to life.
– I have strong management skills and experience leading, planning, and managing all work done as the Department Manager of a cross-functional team of 15-18 individuals.
– I believe good communication, effective (and smart) planning, focus on individuals’ strengths, keeping a problem-solving mindset with constant feedback allowing collaboration, while building a positive work culture of mutual trust, is the roadmap to professional excellence.
–I am an unshakable optimist dedicated to helping individuals and companies to fulfill their creative needs. I am a self-starter, organized, and detail-oriented, especially when it comes to clients’ projects.
– I am a Spanish native speaker who is fluent in English. (Bilingual Costarrican living in Toronto! 🇨🇷🇨🇦)
CRISTINA ARCE, TORONTO PERSONAL BRANDING PHOTOGRAPHER, GRAPHIC DESIGNER, UX DESIGNER, AND BRANDING CONSULTANT
Fun Facts
ESFJ / ENFP
98% Type 1
97% Type 7
Myers-Briggs & Enneagram
(I guess it all depends on the day lol)
COSTA RICA
WILL ALWAYS BE
MY HOME
I am from sunny Costa Rica,
I now live in Toronto, Canada
DOG MOM
AND PET ADOPTION
ADVOCATE
My puppy @maggiepoochon
has more followers than me
FASHION STORE
OWNER
@ARTISTIKSTORE
In 2020, I opened an online slow-fashion store and designed my first clothing line
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How can I help You?
Set your business up for long-term success. Tell your brand’s story with great custom creative visual solutions that will out-perform your competition!
I accept projects in English and Spanish.
Graphic Design
You want to produce great visuals and graphic design for your brand. Good aesthetics have been found to improve the overall user experience of a product – by creating a positive first impression. You want imagery that communicates effectively your brand’s story through the perfect selection of typography, colours, and images to elicit a positive reaction in your clients while standing out among the competition with consistent branding – print and digital.
UX Design
You are a business owner who understands the importance of creating an online presence that provides meaningful and relevant experiences to your clients. You are focused on integrating branding, design, usability, accessibility, and function into your product. You want to ensure the entire user journey provides a seamless pleasurable experience to your clients while meeting their needs when using and interacting with your product.
Photography
You are an entrepreneur who needs professional branded images for your website, marketing materials, and social media. You want to have brand imagery and headshots that represent your personality and brand the best.
You want the double-tap worthy content that connects with your ideal audience. You are trying to make your business unique, trustworthy, dependable, reliable, and overall, awesome.
Personal Branding
You’re a doer. You have a vision for your business but one thing isn’t clear; which content is best for your social media platforms and how you want to be seen.
You take your online marketing very seriously and you want to build new branding content & strategies to better communicate with your target audience. You aim to publish consistently and share your personal brand across your social platforms like a champ.
I’d love to hear everything about your project!
Skills
Adobe Creative Suite
Figma
HTML | CSS
WordPress
Shopify
Trello
UX Research | Testing
Audience Profiling
Content Auditing
Prototyping | Mapping
Wireframing
UX Design | UI Design
Graphic Design
Email Marketing
Project Management
Social Media Marketing
Personal Branding
Branding Strategies
Branding Imagery
Photography
Art Direction
Video Editing
Design Thinking
Spanish | English
Other Skills | Tools:
HTML, CSS, Search Engine Optimization (SEO), Mobile Marketing, B2C Marketing.
Project Management Tools like Asana and Trello.
UX Usability Testing Software: Optimal Workshop, and Treejack.
Creation of wireframes, high-fidelity designs, and prototypes in Figma and Adobe XD.
Social Media marketing and community management of platforms like Facebook, Instagram, Pinterest, Twitter, and LinkedIn.
Social Media Scheduling tools like Planoly, Later, and Plann.
Digital Editing and Photography Manipulation in Adobe Photoshop and Adobe Lightroom.
Experience Art Directing and planning photography campaigns.
Video Editing using Adobe Premiere Pro and After Effects.
Personal Branding, Branding Strategies, Brand Development, and creative visual solutions.
Strong knowledge of the Design Thinking methodology and process.
Administrative tools like QuickBooks, MS Office, Keynote, and PowerPoint.
Build Your Brand with Strategy + Design
Go well beyond a logo. Create a brand your customers will love.
CRISTINA ARCE, TORONTO PERSONAL BRANDING PHOTOGRAPHER, GRAPHIC DESIGNER, UX DESIGNER, AND BRANDING CONSULTANT
Featured Projects
Toronto Personal Branding Photographer, Graphic Designer, and UX Designer
Graphic Design, Web Design, and Photography for Town Shoes
Town Shoes Ltd. was a Canadian chain of shoes stores founded by Leonard Simpson in 1952. It was Canada’s largest branded shoe retailer, including Town Shoes, The Shoe Company, Sketchers, Freedman, Shoe Warehouse, and Sterling, to sponsor of Toronto Fashion Week for an impressive 25 seasons. In 2014, DSW, Inc., now Designer Brands, Inc., acquired Town Shoes.
Cristina did graphic design, web design, email marketing and newsletters, social media graphics, design of magazines and catalogs, and product photography for Town Shoes, The Shoe Company, and Sketchers during the several years of the business relationship. Cristina was also involved in the planning and creation of the first informational website and later the first eCommerce website for Town Shoes and The Shoe Company.
Women’s Fashion Apparel Store (eCommerce)
Cristina was in charge of the entire UX research and analysis, UI design, and graphic design for the e-commerce store of a women’s fashion apparel store based in Toronto, Canada.
She conducted extensive UX and industry research for an unexplored market in Canada to use as a reference point for the visual strategy, designed a complete brand identity for the brand, complementing an audience profiling with flow diagrams and journey maps, to finalize the project with the creation and design of an e-commerce store on the platform Shopify, where Cristina presented a few options for the Website Architecture, low-fidelity, and Hi-Fidelity Wireframes, designed all the IU elements, and run a website prototype.
Food Ordering Prototype
Design of an interactive prototype of a food ordering app/website, where users can browse different food items, order them, customized their orders, and get them delivered to their door.
Post Production – Video Editing – Movie Vernal (2020)
This video is part of the post-production and video editing of the film Vernal (2020), for a Post Production and Digital Video Editing project.
Filmed in Toronto, Canada
VIDEO EDITING WITH PREMIERE PRO
Cristina Arce is a Toronto personal branding photographer and graphic designer helping professionals to elevate their brand with creative visual solutions.
I’d love to hear everything about your project!
Portfolio
Here are some of the latest photography work and UX | UI design projects of Cristina Arce:
(Click each image to enlarge)
Do you want to see more?
Pick which portfolio you want to visit, and click the button below
You deserve brand imagery that
makes your business stand out,
and I am here to help you!
AS YOUR BRAND
PHOTOGRAPHER…
I go beyond the headshots. I invest a great deal of up-front time to collaborate and develop a social media strategy focusing on the creation of images and lifestyle content to empower my client’s brand, incorporating their unique personality and style.
AS YOUR
DESIGNER…
I create functional and visually appealing solutions that drive innovation, based on client or user feedback while meeting accessibility and best practice requirements. I will focus to tell my clients’ brand’ story with great custom creative visual solutions that will out-perform their competition!
AS YOUR BRANDING
DIRECTOR…
I am dedicated to guide individuals and companies to fulfill their creative needs and bring their big vision to life. From fine-tuning brand messaging to creating visual representations of a brand to providing guidance and marketing insights, I am here to help other businesses to thrive and to better communicate with their audience.
CRISTINA ARCE, TORONTO PERSONAL BRANDING PHOTOGRAPHER, GRAPHIC DESIGNER, UX DESIGNER, AND BRANDING CONSULTANT
Testimonials
“Cristina is a brilliantly capable and enthusiastic person who everyone can learn from. She has great skills as a graphic designer and finds quick solutions for a company’s need for design, prints, and online. Her deep technical skills not only make her a strong graphic and web designer, but also strategic marketing professional. Cristina is an extremely organized, highly effective, and very helpful individual. It has been my pleasure to work with her.”
Barbara Shayan
M.A., Business Owner
“Cristina is a colleague of mine at PRODUCT, a local Toronto magazine. Her adaptability, willingness to contribute to last-minute projects, and ability to draw out creativity from the artists/features that she photographs are absolutely noteworthy. She displays participant leadership skills in tackling various projects at the magazine. With a work ethic that encourages dedication, teamwork and innovation, I happily recommend Cristina to any employer in her industry.”
Ana Opulencia
MSc, CCP, GRP, BScN, RN
“Cristina is a very talented professional, both areas, as a Digital Studio and as a photographer. During the time I had the pleasure of working with her, complementing my work as a programmer in an excellent manner, promptly and with unsurpassed quality. His photographs speak volumes about your dedication and attention to detail.”
Rolando E. Quiros
Information Technology and Software Development Manager
“Cristina’s work Is impeccable, she utilized her creative skills to provide exceptional results. I highly recommend Cristina for her great personality and high professional commitment.”
Gabriela Ureña
Project Manager
Get in Touch
I accept commissioned photography work. Either headshots, personal branding, commercial product, or photoshoots on location, I will create a one-of-a-kind photo experience for you and your team. I’ve helped hundreds of professionals create their best portraits and personal branding photography for their offices, websites, digital marketing, and social media. If you are interested just send a message through the contact form.
If you would like to hire me to create custom creative visual solutions that will out-perform your competition! Or if you would like to set up a one-on-one consultation about any design work for your company; please fill out the form. I will get back to you as soon as possible!
To inquire about a collaboration, an editorial project, or any general inquiries, send an email, and I will be in touch with you shortly.
Please make sure that you give plenty of details about your project.
I accept projects in English and Spanish.
*Please Note: We only book limited clients per month to give you all of the 1-on-1 attention you deserve. Your message is important, so if you feel I might have missed your email, feel free to drop a note again.
CONTACT
I’d love to hear from you and everything about your project!
About Cristina
Photographer, Graphic and UX Designer, and Personal Branding Director. Cristina Arce is a multi-passionate creative with more than 20 years of experience.
Location
Cristina Arce is based in Toronto and the GTA, Ontario, Canada. She is available for remote projects and worldwide travel.
Contact
For any general inquiries or questions, please contact us by email and we will be in touch with you shortly.
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