Author archives: CristinaArce

  • The Future is Today!

  • back_to_the_future_10

    This is a non-photography related post, but it is the day that a lot of fans (including me) have been waiting for. Today is the Day Marty McFly went to the Future!

    For “Back to the Future” fans, this week marks a milestone 30 years in the making, ever since Doc Brown (Christopher Lloyd) and Marty McFly (Michael J. Fox) blasted their DeLorean into the future at the end of the 1985 sci-fi film. October 21, 2015 was the day that Marty landed in the future in Hill Valley, California.

    Since I was a little girl, I always wondered if the future was going to be like in the movie. Flying cars, Flying skateboards, self-fitting clothes, dehydrated pizza… And today is the day!

    While we still don’t have the flying cars and hover boards (can someone please get on that?) a lot of the ‘futuristic’ things in the movie are now normal pieces of our everyday lives.

    Things that Robert Zemeckis’s version of 2015 from the 1989 film Back To The Future II is out there by now:


    Google Glass pioneered technology that everyone has been waiting for. A fully functioning heads up display built into glasses that can connect to the Internet, and utilize other apps.


    Drone capabilities are just as high tech now as Zemeckis ever dreamed them to be. They can listen in on conversations, record you from half a mile in the sky, and fire rockets into your face from that same distance.


    3-D amusement has been a big thing at places like Universal Studios, where you could ride a Back To The Future experience, explore the City of Springfield with The Simpsons, and battle the armies of Skynet with the T-800.


    The world may not yet be ready for a combination of the 3D virtual world and hands free gaming, but they’re getting there. The Nintendo Wii and X-Box Kinect are both huge successes in the video game market!

    I am still waiting for all those flying cars, flying skateboards, self-fitting clothes, dehydrated pizza… and our 2015 is very different to the Back to the Future’s 2015, but until then there are still a few things that I can do:

    1. Start saving for a real Hoverboard

    The classic skateboard chase scene from the original “Back to the Future” was recreated for part 2, except this time with a hoverboard. This past summer, car company Lexus introduced a hoverboard that utilizes magnets and superconductors to defy gravity, according to Wired. It even emits steam due to the science behind the superconductors at work. The Lexus model won’t be for sale (YET?), but this development lays the groundwork for future hoverboard technology to become a reality.

    Unfortunately Lexus’s model only works on surfaces embedded with magnets but I think we are getting there… it is close enough, isn’t it?

    2. Drink a “Pepsi Perfect”

    In 1955, Marty tried to order a Pepsi Free, but in 2015 the soda company became “perfect” according to the movie. Earlier this month, Pepsi officially threw their weight behind “Back to the Future” day by creating a limited version of “Pepsi Perfect”, which they debuted at this year’s New York Comic Con.

    The limited edition of Pepsi Perfect was for sale online for the price of $20.15.

    Check Pepsi’s website to see if there any still available.

    3. Wear my pockets inside out!

    Every era has its own fashion trends and according to “Back to the Future”, 2015 was no different. Doc Brown suggested Marty, “Pull out your pants pockets. All kids in the future wear their pants inside-out”. So, let’s do this pretty simple DIY hack: Reach into your pockets and pull them out. There.


    Do you realize that starting tomorrow everything from “Back To The Future” is in the past?!
    Yes. I am sad too.





    UPDATE: Bad News. There is no more Pepsi Perfect 🙁

    Read this: Pepsi Sold Out Immediately and Now Fans are Pissed



  • Can I just get a CD?


    I would like to share a FB post by Lynn Cartia.

    This is exactly my answer …

    “Can I Just Get The CD?”

    Dear potential client,

    I have no crystal ball, yet, I know you will be calling me this week for information about what I do. You might have seen one of my displays or my website or, hopefully, was referred by a friend. And you will have liked what you saw-otherwise, you wouldn’t be calling me. And for that, I am truly happy.

    And we will speak together on the phone: me asking questions to better understand what it is you are needing, but more importantly, what you are “wanting.” The wants are always more important than the needs when it comes to Art. And we will speak of the love you have for your family and ideas for your session and I will share your excitement, for this truly is an exciting time.

    And then, dear potential client, you will ask that question that is asked every day in phone calls to photography studios everywhere: “Can I get just the CD?”

    I don’t blame you for asking this. I really don’t. It’s become as common as “Would you like fries with that?”

    And when I first began to hear this question, I reasoned I had to come up with a simple response. It couldn’t be wordy or lengthy-just a one or two line answer as to why I don’t do that. But I couldn’t fit my response into just a couple sentences, because to do that would be to answer simply, “no,” without helping you to understand why, and that’s not fair to you.

    See, my dear potential client, anyone can “just give you a CD.”

    Anyone. It takes no special skill.

    And you must know that, as that was part of your inquiry. And may I be completely honest? If all you want is someone to snap off some images and hand you a CD, well, you don’t need me. Seriously. Anyone can do that for you. There are thousands of people out there willing to make a quick buck by “shooting and burning.” Or shooting and uploading to a cloud. Heck, you can do it with your own iPhone. No need to pay for that. That would be silly, right? If all you want is a hot dog, why pay good money for a steak?

    My clients come to me because they want more than that.

    See, I don’t believe in selling a CD filled with images that will be shared a few times and then stuck in a drawer with other CD’s. Think I’m wrong? Let me ask you-when was the last time you printed the snapshot photos you’ve taken with your camera phone? Exactly. We’re all guilty of it.

    You called me, dear potential client, because, hopefully, you like what I do, and in order to get what I do, you have to let me do it. See, I don’t believe the photography experience is over until I place a print in your hand. And not just any print, but an image created with great care and attention to detail, and edited the same way. I didn’t run it through a bunch of Photoshop actions, slapped it on a CD and called it a day. Oh no-again, I believe photography isn’t about that. I went over this image inch by inch-softening skin, removing fly-away hairs, calming down white tennis shoes, brightening eyes and teeth, making sure the image is as warm and pleasing as possible. And then, I have it printed. And, once printed, if it doesn’t meet with my expectations, it is redone until it does.


    Because I know how it is supposed to look and I won’t settle for anything less than perfect. That’s why clients come to me. And, because unlike the drugstore or Walmart or one of the countless online sites from which you can get a print, it’s important to me that your prints be the best they can be. This is not “just paper.” I would be doing you a great disservice to hand off digital images for you to “finish.” What artist of merit does that?

    You told me at the beginning of this conversation that it had been years since your last family portrait. We talked about how quickly the children are growing and how difficult it is to get everyone together and how important this is to you.

    And that, dear potential client, is exactly why we will print them-so that 20, 30, 50 years from now you, your children and grandchildren won’t be holding a CD or hard drive that refuses to open, but will, instead, hold a glorious image in their hands, thankful that you cared enough to preserve it for them in print.

    Now, my dear new client, lets make something together that’s going to last…



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